Latest news of terence-scroope
9 APR 2020
Interviews
COVID-19 PANDEMIC IS RESHAPING MEDIA CONSUMPTION IN THE U.S.
The time consumers spend on devices has spiked by 50% on phones, 42% on TV, and 35% on a laptop. Content and ad interests have also shifted, with 22% of consumers saying they want brands to share information about how they are supporting their staff and customers during the crisis.