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COVID-19 PANDEMIC IS RESHAPING MEDIA CONSUMPTION IN THE U.S. 9 APR 2020

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COVID-19 PANDEMIC IS RESHAPING MEDIA CONSUMPTION IN THE U.S.

The time consumers spend on devices has spiked by 50% on phones, 42% on TV, and 35% on a laptop. Content and ad interests have also shifted, with 22% of consumers saying they want brands to share information about how they are supporting their staff and customers during the crisis.