Latest news of tgi-global-quick-view
19 APR 2022
Data
Why is SVOD no longer the only jewel in the media industry?
The subscription model is losing its power to drive long-term growth, and Kantar expects business models to diversify further in 2022, with a sole subscription offering becoming scarce.
26 NOV 2021
Data
65% of consumers watch two or more hours of paid-for content daily
Over half of internet-connected consumers claimed to have used pay TV or video streaming services “in the last week”. Of these, 65% said they watch two or more hours of paid-for streamed content daily, according to Kantar.