the-cw - Latest news

TV 10 JAN 2022

Warnermedia and ViacomCBS consider plans to sell The CW

10 JAN 2022
Various giants, including Netflix and Sony, have taken an interest on the stake acquisition for the Network, as well as for Nexstar.

Events 21 JAN 2021

NATPE 2021: CRUCIAL ELEMENTS FOR SCRIPTED CONTENT

21 JAN 2021
Executives from The CW, Eccho Rights and Studiocanal discuss the most important components to implement into scripted productions, along with descriptions of some of their most popular scripted series.

Events 21 JAN 2021

NATPE 2021: HOW CONTENT ACQUISITION DEALS SHOULD BE APPROACHED?

21 JAN 2021
The session, “Closing a BIG Deal” provides insight on how producing and distributing deal-maker developed strategies and skill to acquire content and execute distribution sales.

Interviews 15 MAY 2020

HOW ADVERTISERS AND MEDIA BUYERS ARE RE-THINKING ITS STRATEGY?

15 MAY 2020
Ad Age hosted its virtual conference, “TV Pivot: The Way Forward,” where it gathered top agency and brand executives and sales leaders who discussed to discuss the state of the TV ad marketplace and how the industry is navigating the pandemic.

Interviews 15 MAY 2020

THE CW POSTPONES NEW SEASON TO JANUARY 2021

15 MAY 2020
Several media companies have indicated in recent weeks that their second-quarter ad revenue is likely to drop by double-digit percentages compared with 2019 levels, posing threats for the industry's USD 70 billion ad business.