Latest news of the-diffusion-group
3 NOV 2021
Data
How does live and on-demand content consumption change according to age?
The older the viewer, the more TV time is spent watching live or DVR content, according to a recent TDG research, which breaks down how US adults spend their weekly television time by live, on-demand, and digital video recorders.
1 NOV 2021
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One-Fourth of U.S. media consumers prefer broadband services over pay-tv
Broadband operators are estimated to reach 54 million by the end of the 2025, growing by 42% from the 38 million subscriptions recorded last year.
10 SEP 2021
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US connected tv usage growth slows despite rise in viewers per household
The number of broadband households increased by 1.35 million during the second quarter in 2020, and by only 900,000 this year. Despite the slowed progress, increases are expected to continue.
15 OCT 2020
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58 MILLION US HOUSEHOLDS PROJECTED TO BE MVPD SERVICE-FREE BY 2025
As a result of accelerated chord-cutting, pay-TV services will lose 36% of their 2020 subscriber base. Less than half of total U.S. broadband households will have ties with multi-channel providing services.
26 MAY 2020
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STAY-AT-HOME ORDERS FUELED THE USE OF ON-DEMAND PAY-TV IN THE U.S.
The increases of home broadband usage varied depending on the number of children at home, with the upgrade rate 2.4 times greater among single-child households, 3.4 times among two-child households, and 5.3 times among homes with three or more.