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¿Cómo será el consumo y distribución de TV lineal y streaming?

1 JUL 2022

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¿Cómo será el consumo y distribución de TV lineal y streaming?

El estudio global "The Future Viewing Experience" de Kantar Ibope Media da cuenta de las tendencias y oportunidades relacionadas al consumo, ofreciendo nuevos horizontes y ejemplos de innovación que impactarán en la industria.

Is the industry moving towards a vertically integrated business model?

1 JUL 2022

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Is the industry moving towards a vertically integrated business model?

In its latest report, Kantar anticipated significant steps in the trend towards vertical integration as major media companies seek to control the whole chain, from production of content to delivery into the home.