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NATPE Virtual: local TV continues to fill the content demand of all demos 17 FEB 2022

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NATPE Virtual: local TV continues to fill the content demand of all demos

This year’s Natpe’s virtual session, “The Power Of Local Television,” brought in executives from NBCUniversal, CBS, Scripps, and Sinclair Broadcast Group, among others, to discuss the continued need for local TV, the rise of multicasting, and strategies recently used by media giants to overcome the hardships produced by the pandemic.