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After its launch in regions worldwide, the app surpassed Hulu's 30 million subscriber count and in 5 months, has accumulated one third of Netflix's 167 million subscribers. The company's shares were trading up to more than 6% after-hours on Disney+ news.

According Omdia analysis, the digital platform arrives in a strategy time where schools and workplaces are closed and households will be turning to entertainment services as they stay indoors, particularly to keep children engaged.