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TV screens in the living room drive the highest advertising recall, according to “The Context Effects” study, which Map The Territory and Tapestry Research carried out for Thinkbox, looking into the key factors influencing in-home video advertising performance.

The number represents a record level of investment in TV advertising, and an increase of 24% from 2020 (and 11% up on pre-pandemic 2019), The previous high of £5.28 billion was in 2016.

LAMAC, el Consejo Latinoamericano de Publicidad en Medios, junto con asociaciones y programadores alrededor del mundo, han unido fuerzas por tercera vez para publicar cifras sobre la resiliencia y la fuerza de la televisión como medio publicitario.