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Señal News > thomas-bremond

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Sky, Channel 4, and ITV to launch a joint premium video advertising marketplace 17 JUN 2025

Ad Sales

Sky, Channel 4, and ITV to launch a joint premium video advertising marketplace

For the first time, small to medium-sized businesses will be able to run a single campaign across Sky, Channel 4, and ITV. The new self-service TV ad buying marketplace aims to encourage new brands to TV.