Latest news of tim-sims
22 AUG 2022
Data
The shift to streaming services continues in Canada
Over 70% of Canadians between the ages of 18 and 44 do not currently subscribe to linear TV, have reduced services, or plan to cut the cord in the next year, according to data from The Trade Desk and YouGov.
30 JUN 2021
Data
NEARLY HALF OF US TV HOUSEHOLDS HAVE CUT THE CORD
While 47% of media consumers in the United States have already suspended their cable services, 44% additional consumers are considering linear service cancellations. The trend is mainly driven by younger audiences, according to The Trade Desk.