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The partnership between Vietnam Television and Tokyo Broadcasting System Television marks a new phase of international content collaboration, with a focus on co-developing formats and human capital across both markets.

The co-development deal will give the label the flexibility to shape TBS’ new and existing formats for both Australian and global audiences. As part of the agreement, Banijay Entertainment has a first-look arrangement to produce the co-developed titles locally across its label footprint. The first TBS format in development with ESA is "The Insider", the take on the gameshow "Actor Vs Reactors".

The deal will see these two female-driven productions adapted for Turkish audiences.

The deal is a first in terms of ITV Studios’ first FAST channel creation for third-party IP and Tokyo Broadcasting’s first foray into FAST. ITV Studios will create, operate, market, and distribute the channel in the UK and Canada initially, with Australia and several other major territories to follow in the coming months.

O4 Media's track record of successfully introducing captivating content to the Indian market continues with "Ninja Warrior," securing exclusive distribution rights in India from Japan's Tokyo Broadcasting System Television.