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Fabric compró BB Media en marzo pasado, generando un nuevo gigante en la industria de datos e investigación de mercado. El Chief Data Officer de la compañía, explica su estrategia y objetivos.
La consultora nace a partir de la transformación de Trust Rating Solutions, un pilar de BB Media, para revolucionar la medición de audiencias en todos los formatos y plataformas, abarcando desde la televisión lineal hasta el streaming digital.
BB Media and OTT.X presented an online webinar about the OTT market in Latin America, with insights on the streaming business in the region and the possibilities that it offers.
MEGOGO, an international streaming service in Central and Eastern Europe with a catalog of approximately 200 thousand hours of content, established a strategic global partnership with BB Media.