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Señal News > tony-marlow

Latest news of tony-marlow

USA: 53% de usuarios CTV desean realizar sus compras por medio de anuncios en TV 24 JAN 2024

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USA: 53% de usuarios CTV desean realizar sus compras por medio de anuncios en TV

Una investigación de LG Ad Solutions sostiene que el 53% de los usuarios norteamericanos desea que los anuncios tuvieran una opción rápida para comprar el producto; y que a un 63% le gustaría poder ver el inventario de tiendas y marcas en la TV.
Why do CTV users want a more robust shoppable TV experience? 17 JAN 2024

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Why do CTV users want a more robust shoppable TV experience?

LG Ad Solutions’ latest streaming survey found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.