The number of SVOD users increased by 20.4% in 2020 reaching an estimated 958.6 million. In 2021, SVOD is expected to cross an important milestone as it surpasses 1 billion users worldwide, according to data presented by Trading Platforms.
In the United States, there are 168.9 million people who watch Netflix at least once a month, with that number expected to grow to 182.2 by 2024, an 8% increase, according to Trading Platforms.