Latest news of transunion
8 DEC 2020
Data
VIDEO CONSUMPTION BEHAVIORS CONTINUE TO SHIFT IN THE US
More than 70% of US consumers have increased their usage of paid streaming services since the beginning of the Covid-19 pandemic, with 56% of consumers stating similar behaviors in May 2020. Consumers continue to shift towards streaming platforms for the sake of diversity, affordability, and convenience.
12 JUN 2020
Data
45% OF US CONSUMERS WILL CONTINUE PAYING STREAMING SERVICES POST-COVID
56% of U.S. adults have increased their use of paid streaming services, and the number is expected to rise to 65% among people ages 18-29 and 63% for ages 30-44.