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Señal News > trends

Latest news of trends

Streaming algorithms surpass word-of-mouth in viewer influence 27 MAR 2025

Trends

Streaming algorithms surpass word-of-mouth in viewer influence

Ampere's recent analysis shows that personalized recommendations now drive 26% of global viewing decisions, beating word-of-mouth at 23%. Among 25–34-year-olds and parents of young children, that figure jumps to 30% and 31%, respectively.
Linear VS Streaming, the global industry's undeniable shift 21 FEB 2025

Trends

Linear VS Streaming, the global industry's undeniable shift

Recent data from Kantar Media reveals that the proportion of adults who primarily watch traditional TV channels has decreased from 12% in 2021 to 7% in 2025, marking a 42% decline.
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