The decision, and threats from other large theater chains to do the same, were made after a remark from NBCUniversal's CEO, Jeff Shell, stating NBCUniversal would release “Trolls World Tour” on VOD services on the same day it would appear in theaters. The “Trolls World Tour” made USD 100 million in VOD revenue and USD 347 million globally in box-office revenue during its release in 2016.