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Señal News > tv-households

Latest news of tv-households

US brands lean in: TV Ad spending surges amid streaming boom and targeting gaps 8 AUG 2025

Trends

US brands lean in: TV Ad spending surges amid streaming boom and targeting gaps

CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.