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Half of this time is spent on ad-funded services, corresponding to roughly 50 minutes daily. Consumption is particularly high among younger audiences, where global platforms dominate.

In the recently concluded third quarter, there were 600,000 new streaming subscriptions compared to last year. The primary driver of this growth is the introduction of more affordable, ad-supported subscription options.

The broadcaster has cited declining viewership and an overall content renewal as the main reasons for putting the shows on hold but emphasized that it is a pause, not a cancellation.