El canal del Grupo Multimedia Lauman anunció que tendrá la Fórmula 1, la WWE y la UFC. Hasta ahora, los eventos eran emitidos en el país a través del canal Star Action y la plataforma Star+.
Las cuentas de la red social pertenecientes a la Ultimate Fighting Championship (UFC), UFC Rusia, UFC Brasil y UFC Europa producirán contenido exclusivo para la plataforma.
Viaplay has been hugely successful in Iceland since launching this spring, with more than 8% of the country’s households already subscribing to a Films & Series or Total (films, series, and sports) package.
UFC events will continue to be shown live on NENT Group’s Viaplay streaming service, with selected events available on NENT Group’s free-TV channels and through pay-per-view.