Latest news of uk

Channel 4 reported a £20 million pre-tax loss in 2023 amid falling ad revenue, prompting a shift in commercial strategy. Its new in-house studio and revised IP terms aim to boost global content value and long-term sustainability.

According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.

ITV reported £887 million in total external revenue for Q1 2025, with 95% of ITV Studios’ annual revenue already secured. Digital viewing on ITVX rose 16%, driving a 14% increase in digital advertising revenue.

Over 13% of UK consumers now stream more than four hours a day, equating to 60 full days of viewing each year. Gen Z leads in consumption, yet 62% of Gen X remain the primary payers for streaming subscriptions.

New AA/WARC forecasts show advertising is expected to rise by 6.3% to reach £45.2bn in 2025. Further growth is forecast for 2026, with an anticipated rise of 5.6% lifting the UK ad market’s value to £47.8bn next year. Total TV spend grew by 3.8% to a total of £5.3bn last year. Channels that saw a boost in spend during 2024 included online display, which gained an overall increase of 15.1%.