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Rumani joined BBC Studios in 2006, holding various positions within sales and acquisitions until her most recent role as Global Head of Acquisitions for BBC Studios and UKTV.
FilmRise has acquired exclusive rights in all media for the US and Canada. In addition, UKTV has licensed the series for its branded free-to-air entertainment channel U&W.
This was made possible by its digital strategy success. 2024 also saw U’s active users increase by 21% and content on the service bolstered from 7000 hours to over 9000 hours. In addition, UKTV achieved record growth to its VOD content
Sophie will be responsible for sourcing and securing all genres of content from third party suppliers for UKTV’s portfolio of free-to-air and pay channels and free streaming service U, and BBC Studios’ global branded services.