Latest news of unruly
29 MAR 2021
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WHAT IS THE BUSINESS POTENTIAL OF CONNECTED TV IN THE UK?
A 67% of UK advertising professionals believe CTV is a more effective channel compared to linear TV, 68% say CTV provides excellent value for money and 68% say CTV reaches target audiences better than linear TV, according to Unruly.
28 AUG 2020
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COVID-19 SHIFTS CONNECTED TV CONSUMER BEHAVIORS, AD PREFERENCE IN THE US
42% of US consumers are spending more time watching CTV content. The figure is expected to spike by 4.7% in 2023. Unruly concluded that CTV performs better overall than linear TV.
9 APR 2020
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COVID-19 PANDEMIC IS RESHAPING MEDIA CONSUMPTION IN THE U.S.
The time consumers spend on devices has spiked by 50% on phones, 42% on TV, and 35% on a laptop. Content and ad interests have also shifted, with 22% of consumers saying they want brands to share information about how they are supporting their staff and customers during the crisis.