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Catalina Ramirez joins ITV Studios  as VP Sales, US and Latin America 23 APR 2025

Corporate Moves

Catalina Ramirez joins ITV Studios as VP Sales, US and Latin America

In her new role, Catalina will lead on sales of ITV Studio’s burgeoning 95,000 hour catalogue to the Latin American region and support all US sales initiatives.
California’s $750M bet on animation: New tax credit reshapes industry incentives 3 APR 2025

Kids & Animation

California’s $750M bet on animation: New tax credit reshapes industry incentives

A new bill proposes a 35% tax credit for animated films, series, and shorts—potentially unlocking $750 million over 10 years and reversing the talent exodus from California.
23% of Americans spend over $100 monthly on streaming and subscriptions 14 MAR 2025

Markets

23% of Americans spend over $100 monthly on streaming and subscriptions

More than half of subscribers (55%) now get these ‘indirect’ subscriptions via their cell phone providers, while 34% access and pay for them through a retailer. 44% now get a subscription they used to pay for free of charge, thanks to a bundled deal — rising to 55% for 18-24 year-olds.
USA: Local media surges as a lifeline amid the LA crisis 20 FEB 2025

Markets

USA: Local media surges as a lifeline amid the LA crisis

On January 8, 2025, as the fires intensified, Los Angeles residents turned to local television news in record numbers:1.1 billion minutes of local TV news were watched that day. Digital platforms associated with local TV stations saw a 1,693% increase in impressions compared to the prior three weekdays. Listenership of local radio stations also increased by 40% over the average of the previous seven days.
Sports Co-Viewing peaked in the United States 19 FEB 2025

Trends

Sports Co-Viewing peaked in the United States

In the US, from September 2022 to August 2024, during major sporting events like Super Bowl and Copa América the co-viewing rate was nearly 50%, with a 20-point gap in co-viewing between Hispanic and Black viewers, and a 10 to 15-point gap between younger and older viewers.