Latest news of us-advertising
21 APR 2020
Interviews
US AD REVENUE EXPECTED TO DECLINE DESPITE MEDIA CONSUMPTION INCREASE DURING PANDEMIC
US spending on search advertising will decline by between 8.7% and 14.8% in H1 2020, which will lead to $6 billion to $8 billion less revenue. Spending in Q2 will experience a steeper decline of between 20.2% and 29.4% on a year to year basis.