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COVID-19 PANDEMIC IS RESHAPING MEDIA CONSUMPTION IN THE U.S. 9 APR 2020

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COVID-19 PANDEMIC IS RESHAPING MEDIA CONSUMPTION IN THE U.S.

The time consumers spend on devices has spiked by 50% on phones, 42% on TV, and 35% on a laptop. Content and ad interests have also shifted, with 22% of consumers saying they want brands to share information about how they are supporting their staff and customers during the crisis.
LOS HOGARES OTT DE EE.UU. INVIERTEN UN 19% DEL TIEMPO EN VIDEO STREAMING 14 FEB 2020

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LOS HOGARES OTT DE EE.UU. INVIERTEN UN 19% DEL TIEMPO EN VIDEO STREAMING

Un estudio de Nielsen dice que el 93% de los consumidores estadounidenses sostiene que aumentará o mantendrá los servicios contratados. También revela que un 20% de ellos asegura haberlos cancelado tras visto todo el contenido de su interés.
US CONSUMERS ARE SPENDING 19% OF THEIR TV TIME STREAMING CONTENT 14 FEB 2020

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US CONSUMERS ARE SPENDING 19% OF THEIR TV TIME STREAMING CONTENT

A Nielsen study says that 93% of American consumers will increase or maintain existing streaming services and also reveals that 20% of consumers said they canceled the service after seeing all the content that interested them.