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USA: Ad-supported surges to 46% of SVOD Market, driving majority of new subscriptions in 2025 21 MAY 2025

Markets

USA: Ad-supported surges to 46% of SVOD Market, driving majority of new subscriptions in 2025

Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.
Trump’s tariffs threaten to delay 6G rollout and raise telecom costs 9 APR 2025

Markets

Trump’s tariffs threaten to delay 6G rollout and raise telecom costs

New U.S. tariffs on Chinese imports could disrupt the telecom supply chain and impact 6G development. Vendors face rising costs, potential delays, and greater pressure to diversify manufacturing.
USA: Local media surges as a lifeline amid the LA crisis 20 FEB 2025

Markets

USA: Local media surges as a lifeline amid the LA crisis

On January 8, 2025, as the fires intensified, Los Angeles residents turned to local television news in record numbers:1.1 billion minutes of local TV news were watched that day. Digital platforms associated with local TV stations saw a 1,693% increase in impressions compared to the prior three weekdays. Listenership of local radio stations also increased by 40% over the average of the previous seven days.
Sports Co-Viewing peaked in the United States 19 FEB 2025

Trends

Sports Co-Viewing peaked in the United States

In the US, from September 2022 to August 2024, during major sporting events like Super Bowl and Copa América the co-viewing rate was nearly 50%, with a 20-point gap in co-viewing between Hispanic and Black viewers, and a 10 to 15-point gap between younger and older viewers.
Global fixed broadband subscriptions pass 1.5 billion 31 JAN 2025

Markets

Global fixed broadband subscriptions pass 1.5 billion

While growth is still rapid worldwide, some markets are already reaching saturation levels. The US reports more subscriptions than households.