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Latest news of vevo

OTT advertising in the United States to exceed US$2 billion in 2022 22 JUL 2022

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OTT advertising in the United States to exceed US$2 billion in 2022

Over-the-top is one of the fastest growing channels for local media and increased at a rate of 43% compound annual growth from 2020 to 2022, a new research report from BIA Advisory Services revealed.
WHAT ARE THE LATEST TRENDS IN TERMS OF CONTENT CO-VIEWING? 31 AUG 2020

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WHAT ARE THE LATEST TRENDS IN TERMS OF CONTENT CO-VIEWING?

Most US audiences prefer co-viewing on OTT devices compared with desktop, mobile, laptop, and linear TV. TV received the highest viewership with a 20% increase from earlier this year and 61 million viewers.