Latest news of viacom18

The last media rights five-year contract was valued at $1.2 billion annually, but the IPL is poised to monetize these massive rights costs through ad and sponsorship, rather than subscription revenue.

With this acquisition, Reliance Industries, a multinational conglomerate already the majority shareholder in Viacom18, will solidify its position further in the Indian media landscape.

NBCUniversal and JioCinema, Viacom18’s streaming service, have entered into a multi-year partnership bringing thousands of hours of NBCUniversal’s films and television series to India.