Latest news of video
1 JUL 2025
Markets
Australia: Free TV accounts for the majority of content viewing
The inaugural Q1 2025 report reveals Broadcast TV holds a 61.5% share of total viewing, with Digital Video at 30.1% and BVOD at 8.4%; Streamscape aims to evolve into a digital dashboard by mid-2026 to enhance cross-platform planning.
26 JUN 2025
Mercados
Brasil: 56.000 marcas invirtieron en anuncios de video durante 2024
El estudio "Data Stories #47 – Zoom-in", de Kantar Ibope Media, revela que el formato sigue siendo uno de los más relevantes para la publicidad. El relevamiento incluye videos emitidos en televisión abierta, cines y plataformas digitales.
23 APR 2025
Trends
Global Streaming sees decline in engagement but gains in quality and user experience
Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.
3 MAR 2025
Markets
France: SVoD growth, Pay-TV shifts, and a €9.6B video market by 2029
Latest Futuresource report highlights SVoD’s rise, Pay-TV’s resilience and the evolving entertainment landscape in France. The SVoD surge remains the primary driver of growth, with consumer spend rising 11% year-on-year, to reach €3.1 billion in 2024.
26 NOV 2024
Distribución
Grup Mediapro produjo en directo el Karate World Cup
El despliegue de producción contó con un equipo de 30 profesionales y una unidad móvil con 14 cámaras; entre las que destacan algunas especiales como una grúa, 1 ultra slow motion, 2 super slow motion y 2 cinematográficas.