The number of households taking at least one subscription OTT service in Western Europe is set to surpass North America next year, with the UK and Germany driving much of this growth, according to Ampere Analysis.
The region will reach 191 million SVOD subscriptions by the mid-point of the decade – representing an increase of more than double from the 90 million recorded at the end of 2019, according to Digital TV Research.
SVOD subscriptions in the Western Europe region are set to double to over 197 million by 2025, up from 88 million at end of 2019, with the coronavirus lockdown providing a major boost.
Pay TV subscriber numbers in the region will drop below 100 million by 2025, with Germany expected to suffer the worst hit, according to Digital TV Research’s latest report.