Damon Berger has joined the company in the newly created position of Chief Marketing Officer, Stephanie Betts has been promoted to Chief Content Officer, and Deirdre Brennan has been promoted to Chief Operating Officer.
The two companies will implement a digital-first content strategy for the launch. More than 100 minutes of animated and live action content produced by the digital studio will be released on YouTube.
The company will also support its distribution, including its flagship CG-animated series, “The Polos." The learning products are targeted at early learners aged 3-7.
WildBrain’s characters such as "Teletubbies", "In the Night Garden" and "Boy & Dragon" will be brought to life through ANIPEN’s AR technology and made available within their AnibeaR app.