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UKTV to create "U", a new brand to unite its free TV and digital portfolio 29 NOV 2023

Free TV

UKTV to create "U", a new brand to unite its free TV and digital portfolio

Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV's family of free-to-air channels will become U&Dave, U&DRAMA, U&YESTERDAY and U&W.