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Señal News > women-sports

Latest news of women-sports

USA: half of women’s sports receive 15% of all sports media coverage 8 AUG 2024

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USA: half of women’s sports receive 15% of all sports media coverage

Women’s sports have gradually gained popularity since the passing of the Title IX in 1972, but to date, television deals for women’s leagues have been underwhelming or nonexistent. Media rights deals for the WNBA and the National Women’s Soccer League could set benchmarks for future women's sports league negotiations.