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Señal News > wpp-media

Latest news of wpp-media

The CEE region: the rise of Smart TV and Netflix's dominant position 14 JUL 2025

Markets

The CEE region: the rise of Smart TV and Netflix's dominant position

The VideoTrack study by WPP Media reveals a complex picture of the video market in the CEE region, with a "frienemy" relationship between streamers and pay-TV operators and a complicated loyalty in the streaming environment.