Derek Dyson, previously General Manager at Radar, has been promoted to CCO whereas Louisa Emery, former Warner Bros. and Fremantle joins as General Manager.
Viewers of the popular programme will be able to scan an onscreen QR and walk around the interactive and immersive 3D home to touch, explore and purchase the products they are watching on TV.
For this new strategy, the company has recruited former Beyond Rights CEO Kate Llewellyn-Jones to work with production companies, content creators and other rights owners to help ensure their untapped rights can be successfully monetised.
The series produced by WTFN has been acquired by Warner Bros. Discovery in the UK, AMC Networks International for Spain and Portugal, SBS in Belgium and TVNZ.