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Emotionally aligned ads in over 50 campaigns captured between 27% and 66% of viewer attention—a 2.4× boost compared to non-aligned placements in Q2 2025.

The streaming specialist company's new venture will allow any content company to launch a FAST channel, and any authorized viewer can access their programming with any streamer, device, and location.

Looking at estimated lost revenue for four of the top SVOD platforms in the United States due to churn, in April 2021, HBO Max lost $33.1 million, Netflix $17.3 million, Hulu $15.1 million and Disney+ $14.7 million, according to Wurl.

Wurl has entered into an agreement with RCN Más and MegaNoticias to enable distribution and monetization services on US connected-TV platform Roku.

Wurl firmó un acuerdo con RCN Más y MegaNoticias para habilitar los servicios de distribución y monetización en la plataforma estadounidense de televisión conectada Roku.