Latest news of yougov
22 AUG 2022
Data
The shift to streaming services continues in Canada
Over 70% of Canadians between the ages of 18 and 44 do not currently subscribe to linear TV, have reduced services, or plan to cut the cord in the next year, according to data from The Trade Desk and YouGov.
13 JAN 2021
Data
CORD-CUTTING IS PROJECTED TO ACCELERATE IN U.S. DURING 2021
More than a quarter of total US households have reported plans to cancel their cable TV subscription this year. Despite the growth of streaming customers, over half of US viewers aren't willing to spend more than USD 20 on streaming subscriptions.