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Señal News > younger-audiences

Latest news of younger-audiences

USA: Younger audiences fuel rise of interactive TV that blends viewing, social media, and commerce 3 SEP 2025

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USA: Younger audiences fuel rise of interactive TV that blends viewing, social media, and commerce

48% of TV viewers engage with social media around shows, 31% shop via links or QR codes during content, and 45% of 18–34-year-olds buy products tied to what they watch—redefining the future of live and ad-supported television.