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Señal News > younger-viewers

Latest news of younger-viewers

Young viewers drive volatility in the streaming market 2 JUN 2025

Trends

Young viewers drive volatility in the streaming market

Among 18–34-year-olds, 58% frequently cancel subscriptions based on content availability, while only 36% cite price as the main factor. This group averages 4.2 subscriptions, outpaces older users in paid rentals and purchases, and now spends 50 minutes more daily on social media than on TV or streaming.