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Señal News > youtubetv

Latest news of youtubetv

NIELSEN TO MEASURE YOUTUBE TV, CONNECTED TV CAMPAIGNS FOR THE FIRST TIME 15 OCT 2020

Data

NIELSEN TO MEASURE YOUTUBE TV, CONNECTED TV CAMPAIGNS FOR THE FIRST TIME

The first phase of the measurement will occur during the first half of 2021, with over three-quarters of U.S. homes owning one or more connected devices and streaming accounting for 25% of total TV usage.