2 JUL 2024

Amuse Animation launches FAST Channel “Car City Adventures” on Samsung TV Plus

The new fully localized 24/7 linear FAST channel is available in Europe, LATAM, and APAC and brings vehicle-themed preschool content to young audiences and their co-viewing families.

2 JUL 2024

"Car City Adventures"

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Amuse Animation has launched "Car City Adventures", a fully localized 24/7 linear FAST channel on Samsung TV Plus territories and now is available in eight languages across ten countries. Inspired by the hugely successful digital-first "Car City" IP, which boasts over 25 billion views worldwide, "Car City Adventures" brings vehicle-themed preschool content like "Miliki Family", "IncrediTales" and "Car City" to young audiences and their co-viewing families across the globe.

“We are thrilled to partner with Samsung and Xumo Enterprise on our first ever vehicle-driven FAST channel. We know that preschool kids universally gravitate towards vehicle-related play which has been at the heart of our series’ success for many years: they genuinely align with preschooler interests across borders and language boundaries,” commented Zirong Zheng, Distribution & Content Partnerships Manager at Amuse Animation. “Whilst the kids’ ad revenue model is still maturing, we see undeniable potential in FAST to boost IP awareness, especially with major global partners like Samsung. Our collaboration with Samsung and Xumo Enterprise marks a significant milestone in our global expansion.”

"Car City Adventures" is now available on Samsung TV Plus in Australia, New Zealand, Germany, Austria, Belgium, Italy, Netherlands, Sweden, Mexico, and Brazil. A Korean channel will launch in South Korea in the coming weeks, with other APAC countries to follow.

The new FAST channel features 24 of Amuse Animation’s hugely popular vehicle-themed series, making it a unique offering in the preschool entertainment space. Designed for preschoolers and their families, “Car City Adventures” offers a captivating blend of adventure, comedy, and edutainment, starring every manner of vehicle. The programming features a diverse mix of dialogue, songs, narratives, and non-dialogue episodes, formatted into themed 30-minute blocks that promote core values such as friendship, teamwork, kindness, empathy, and gratitude. The original content from Amuse Animation has had huge success around the world garnering well over 10 billion views on YouTube and 13 billion views in China.

“It’s exciting to see how FAST is evolving to meet the demands of its growing viewership,” said Jennifer Batty, Head of Content Acquisition at Samsung TV Plus Europe. “Audiences are responding to FAST because of its unique value proposition, offering specialised streaming content for all the family. We are very excited to partner with Amuse Animations for the launch of 'Car City Adventures' across many of our Samsung TV Plus market and bring high quality pre-school content to Samsung households.”

“At Xumo Enterprise, we work with many of the top rights holders and distributors to help them create and distribute their FAST channels around the world,” said Stefan Van Engen, Vice President of Programming and Partnership at Xumo. “Through our growing suite of FAST solutions and existing relationship with Samsung TV Plus, we were happy to help Amuse Animation bring this new channel to life in many countries across the globe, in multiple languages.”