Cine y Series (’CyS TV’), Zona Investigación (’ZI TV’), and Única (’ÚN TV’) are broadening their distribution in Latin America and the U.S. through a new agreement with TCL, a Chinese electronics manufacturer. This partnership makes the three FAST channels from Atresmedia Internacional available on TCL Channel, the free streaming app integrated into the smart TVs of the Chinese giant.
In this way, TCL Channel joins The Roku Channel, FUBO, and Plex, platforms that already offer Atresmedia Internacional’s FAST channels with significant followings in the U.S. and Mexico. With this new agreement, the three FAST channels are making their debut in Latin America, opening up new regional markets.
Meanwhile, Atresmedia Internacional’s FAST channels complement the Chinese platform’s offering with the best and most varied Spanish series and films, lifestyle content focused on real stories of influential women, and current affairs reports analyzing major global issues.
Mar Martínez-Raposo, director of Atresmedia Internacional, considers that this kind of agreement is a complement to their traditional business: “With this agreement, we reinforce a strategy that complements our traditional business, allowing us to reach audiences that increasingly consume content on connected devices. We are doing this with TCL, a very reliable partner in this type of technology and with a global presence," stated.
Finally, Orestes Aja Gurría, Head of Digital & OTT at Atresmedia Internacional regarded the deal as strategic: “With TCL, we are driving the expansion of FAST channels, now also in Latin America, to reach a diverse audience and explore advertising returns in this segment," noted.
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