DISCOVERY FINLAND AND ARMOZA ACQUIRE DOCU-REALITY “CONNECTED”

Armoza Formats announced that the docu-reality "Connected" was commissioned by Discovery Finland. The series will be produced by ITV Studios. “It is truly a delight to have ‘Connected’ returning to Finland. When we started with the first Finnish season with Armoza back in 2011, it was the birth of a brand-new genre, something different at the time, where the main characters filmed everything themselves” Pete Paavolainen, Managing Director of ITV Studios Finland said.  “Now, eight years later, we get to do it again with a great celebrity cast.”

"Connected" is scheduled to air in Spring 2021 on both Discovery and their streaming service Dplay. This will be the 5th season of the popular series to air in Finland, with the earlier seasons airing on MTV 3. This season will follow the lives of 4 celebrity Finns: lifestyle coach Martina Aitolehti, social media influencer Sara Sieppi, YouTube artist Tuure Boelius and singer-songwriter Leo Stillman.

Based on the culture of online self-exposure, "Connected," covers a form of storytelling by giving cameras to four men or women who don’t know each other, which they use to film their lives. Five stories are filmed as they unfold and gradually become connected as each participant experiences transformative life changes and journeys of self-discovery. 

This docu-reality reaches real, and uncannily connected lives of men and women in a way you’ve never seen them before. "Connected" was created by Koda Communications and has previously aired in 13 countries, including the US, Ireland, the Netherlands, and Norway. “‘Connected’ has been successful because of its unique method of sharing personal stories in an incredibly real way, bringing to light today’s most celebrated form of storytelling in which individuals share their lives through the camera,” Avi Armoza, CEO of Armoza Formats said. “The format allows unique access into the lives of both celebrities and the everyday person and we look forward to seeing more of this compelling storytelling from Discovery Finland and ITV Studios Finland.”