Freeform appoints The CW’s Julie Jarmon as Head of Scripted Development

Disney-owned Freeform has named Veteran Development Executive Julie Jarmon as its senior VP of development. “Julie has a keen understanding of our audience. She has a proven track record for finding unique and captivating stories and understands the importance of authentically reflecting the spirit of the Millennial and Gen Z generation,” Executive VP of Programming and Development, Julie Jarmon said.

The executive's new role within the company marks a return to the youth-skewing network for her, a former development executive director between 2015 and 2018. She will now be tasked with overseeing Freeform’s scripted series development team and identifying new ideas and concepts for scripted series at the network, as wellas the creative production on series pilots and the first season of all new scripted series. 

Jarmon most recently served as VP of scripted programming development at The CW, where she developed series such as Batwoman, All American and Walker from 2018.  The exec will report to Hunter, and begin her role on August 23. “Julie has a keen understanding of our audience,” commented Hunter. “She has a proven track record for finding unique and captivating stories and understands the importance of authentically reflecting the spirit of the millennial and Gen Z generation.”

She started her professional career at NBC’s Associates initiative, later being promoted onto manager of drama development at the network, and previously contributing to various series including "The Bold Type," "Alone Together" and "Motherland: Fort Salem" during her previous tenure at Freeform after it was rebranded.“I am so proud to have been part of the original Freeform launch and couldn’t be more excited to return to the brand that has flourished under Tara and Jamila’s leadership,” said Jarmon.