22 OCT 2021

GMA Network dominates the linear and digital market in the Philippines

On TV, GMA reached 97 percent of total TV households in the country, with an estimated 82 million viewers nationwide, and it has won three YouTube diamond creator awards.


GMA Network


Filipino broadcast station GMA Network asserts its dominance across all platforms in the country and abroad. On TV, GMA reached 97 percent of total TV households in the country with an estimated 82 million viewers nationwide based on January to September 2021 data from Nielsen Phils. GMA-7’s reach is further complemented by second free-to-air channel GTV, along with the Kapuso digital channels Heart of Asia, Hallypop, and I Heart Movies which can be accessed using digital TV receivers GMA Affordabox or GMA Now for mobile smartphones.  

Abroad, viewers can catch GMA via its international channels GMA Pinoy TV, GMA Life TV, and GMA News TV as well as GMA On Demand. Combined GMA and GTV news-related programs in Total Phils reached 95.8 percent of TV households (with 80 million viewers nationwide). This was way ahead of the combined reach of news-related programs among its current competitors – TV5, CNN Philippines, and A2Z, which registered a total net reach of 69.3 percent (with an estimated 49 million viewers).

GMA has the most number of newscasts and special news coverages which consist of "24 Oras" and "24 Oras Weekend" including "24 Oras Breaking News" and "24 Oras News Alert", "Unang Hirit", "Saksi", and "SONA 2021: The GMA News Special".

GMA Network is the only Philippine network to own three YouTube diamond creator awards for having three channels surpass 10 million subscribers, GMA Network is 25 million strong on Facebook, has 1.9 million followers on Instagram, and 1.5 million on Twitter. 

Additionally, GMA News and Public Affairs has more than 100 million followers across all social media accounts with Kapuso Mo, "Jessica Soho" being the most followed Philippine television show on Facebook with 26 million followers. Its award-winning News and Public Affairs team was also recently hailed as the top news content creator on TikTok Philippines.