29 JAN 2024

GMA Network leads linear and online content consume in the Philippines

The Filipino giant, together with GTV and digital channels, tallied a combined people net reach of 94 percent or a projected total of 73 million viewers in Total Philippines.

29 JAN 2024

GMA Network

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Nielsen TV Audience Measurement (TAM) ratings data from January to December 2023 show that GMA Network – together with GTV and digital channels I Heart Movies, Heart of Asia, Pinoy Hits, and Hallypop – tallied a combined people net reach of 94 percent or a projected total of 73 million viewers in Total Philippines. Further, the Kapuso Network’s main channel, GMA, remained the most dominant channel in Total Philippines, with a 93 percent net reach, or a projected total of 72 million viewers nationwide.

Still based on Nielsen TAM Data for Total Philippines, comprising urban and rural areas, GMA Integrated News’ award-winning flagship newscast “24 Oras” took the top spot as the most watched TV program in 2023 in Total Philippines with a people rating of 14.7 percent combined from its GMA telecast and simulcasts on GTV, I Heart Movies, and Pinoy Hits. “24 Oras” is closely followed by the multi-platform leader and multi-awarded GMA Public Affairs show “Kapuso Mo, Jessica Soho.”

Other GMA programs that prevailed in the Top 10 in Total Philippines for 2023 are “Maria Clara at Ibarra,” “Voltes V: Legacy,” “Black Rider,” “The Voice Generations,” “The Clash 2023,” “Walang Matigas na Pulis sa Matinik na Misis,” and “Pepito Manaloto: Tuloy Ang Kuwento.”

GMA currently operates 108 TV stations and 21 radio stations throughout the Philippines, with more to come in 2024. Further strengthening its presence across different regions in the country through GMA Regional TV, the Network launched GMA Ilocos Norte, its 12th regional station, in March 2023. With its award-winning and top-rating local newscast: “One Northern Luzon” (in North Central Luzon), “Balitang Southern Tagalog” (in Southern Tagalog), “Balitang Bicolandia” (in Bicol Region), “Balitang Bisdak” (in Central and Eastern Visayas), “One Western Visayas” (in Western Visayas), and “One Mindanao” (in Northern, Southern, South Central, and Western Mindanao) on GMA regional channels, and “Regional TV News” on GTV, GMA Regional TV programs solidify GMA Integrated News’ position as the “News Authority of the Filipino.”

Besides analog broadcast stations, the Network has also ventured into more digital and online platforms with the aim of making information even more accessible. While GMA Synergy, with the different departments within the Network, following the success of the jam-packed ‘Queendom Live!’ in 2023, continues to produce world-class concerts, sports entertainment, and other exciting and relevant events, including the award-winning GMA Masterclass Series, across the Philippines and overseas.

All GMA online properties drew billions of views from January to December 2023. Consolidated online viewership numbers reached 26.9 billion on Facebook and 8.9 billion on TikTok.

GMA Integrated News and GMA Public Affairs' social media pages drew billions of views from the same period. Online viewership numbers for these properties reached a total 21.9 billion views. The umbrella account of GMA Integrated News alone drew 5.3 billion views, meanwhile, GMA Public Affairs’ online platforms generated 13.9 billion views across popular social media platforms: 9.7 billion from Facebook, 2.5 billion from TikTok, and 1.7 billion from YouTube. In total, GMA Integrated News and GMA Public Affairs properties boast a staggering following of over 220 million across social media platforms.

GMA Network ended the year strong with “Firefly”, its official entry to the 49th Metro Manila Film Festival (MMFF) and produced by GMA Pictures and GMA Public Affairs, taking home three major awards among 15 nominations: Best Screenplay, which was won by GMA Public Affairs Senior AVP and Firefly creator Angeli Atienza; Best Child Performer, which was conferred to GMA Sparkle child star Euwenn Mikaell; and the highly-coveted Best Picture award. The film also had its screening in UAE this January and will join the Metro Manila International Film Festival in Los Angeles, California from January 30 to February 2.