PBS announced its decision to hire Amy Wigler as Vice President of Multiplatform Marketing and Content. She will take on her role starting 22nd June 2020, and will report to PBS Chief Digital and Marketing Officer, Ira Rubenstein. “We are excited to welcome Amy to the PBS Marketing team. Her extensive work experience in multimedia marketing will greatly contribute to PBS’s goal of expanding our digital footprint to further engage with new viewers across all platforms,” Rubenstein said.
Wigler will oversee the marketing strategy development for PBS’s General Audience programming, manage its brand and presence on distribution platforms, and guide all program content on PBS.org. Before joining PBS, she accumulated a wide range of strategic leadership and marketing experience, working at Dodger Stage Holdings, where she managed marketing for several Tony Award-winning Broadway musicals.
Wigler also worked at Viacom, for which she initially joined as Vice President/Director in Integrated Marketing for the Logo channel. She positioned Logo as an award-winning content creator and revenue driver, growing subscribers from 13 million to 53 million and increasing advertising base from 3 advertisers to 450 during her time as part of the Executive Team. In 2013, she was promoted to Senior Vice President, Marketing and Creative. While at Logo, Wigler oversaw the marketing launch and continued success of numerous original series including the worldwide phenomenon, RuPaul’s Drag Race.
In 2014, Wigler added MTV to her portfolio as her oversight shifted to Integrated Marketing & Branded Content. In 2017, she moved over to VH1 where she was also the driving force behind custom marketing partnerships and campaigns that helped make Love & Hip Hop the most-sold show on VH1. “I have had a blessed career in entertainment building extraordinary brands into the fabric of the popular culture. I am thrilled and honored to bring my passion for entertainment that matters to the extraordinary team at PBS,” said Wigler.
The marketing expert currently serves on the Executive Board of the VH1 Save the Music Foundation and is a Board Member and Project Leader of One Kid One World. She holds a BA from the University of Miami and completed the Women’s Executive Leadership Program at Yale University’s School of Management.