RTL Group has delivered a strong financial performance in 2024, with revenues rising by 5% to €7.5 billion and net profit increasing by 8% to €1.2 billion. The company’s continued investment in digital transformation, streaming services, and premium content has been pivotal in driving growth.
One of the key drivers of RTL’s success has been its streaming business, which saw a 20% increase in subscribers, surpassing 4 million worldwide. Additionally, digital advertising revenue grew by 12%, reflecting the company’s ability to monetize its online platforms effectively. Original content production also expanded significantly, with RTL increasing its investment in scripted series and reality formats by 15%, strengthening its position as a content leader in Europe.
Thomas Rabe, CEO of RTL Group, emphasized the importance of digitalization, stating: "These results reflect our ability to adapt to a constantly evolving market and our strategy focused on digitalization and content expansion." He highlighted the company’s commitment to enhancing user experience and leveraging technology to engage audiences across multiple platforms.
RTL’s broadcasting business remained stable, with advertising revenues holding steady despite economic challenges. The company also saw a 7% increase in AVOD (advertising-based video on demand) revenues, as more advertisers shift towards digital platforms. RTL AdAlliance, the company’s international advertising sales unit, played a crucial role in capturing new revenue streams across European markets.
The group's production arm, Fremantle, also saw solid performance, reporting a 10% increase in revenues, fueled by strong demand for drama series and reality formats. Fremantle has expanded its international footprint, signing strategic deals in the US and Asia, further strengthening RTL's position in the global content market. The company's ongoing focus on high-quality scripted content and non-scripted formats has positioned it as a key player in premium television production.
Rabe further outlined the company’s forward-looking strategy: “Our investment in original content and digital platforms has been key to attracting new audiences and strengthening our market position. We will continue to expand our streaming services and invest in high-quality productions to maintain our competitive edge.”
Looking ahead, RTL Group plans to deepen its presence in the global streaming market, expand its AVOD and SVOD offerings, and invest in AI-driven content personalization to further enhance user engagement. The company is also exploring new monetization models, including hybrid subscription-advertising services, to maximize revenue opportunities. With a strong focus on innovation and growth, RTL remains well-positioned to navigate the rapidly evolving media landscape.