20 ABR 2020

SPI INTERNATIONAL REVAMPS FLAGSHIP CHANNEL FILMBOX

SPI International unveils that a comprehensive revamp is underway for its flagship channel FilmBox, which includes content acquisitions from major studios and the launch of a new graphics package.

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Global media company SPI/FilmBox which operates 40 channels on six continents, continues to improve its products and services to provide a high-quality entertainment experience to millions of viewers worldwide. The new and improved FilmBox channels will feature hundreds of hours of new, highly-demanded hit movies and series from major studios and a revamped graphics package which aims to reflect the innovative yet familiar aspect of the channel. The new graphics package will be used across FilmBox channels in all territories with the Czech Republic and Slovakia leading the launch in April.

“We are proud to provide our viewers with innovative products that utilize state of the art technology while remaining practical and familiar. The revamped graphics will introduce some new key features that will render content promotion more informative,” said Haymi Behar, Chief Marketing Officer at SPI International. “For us, customer experience is key to all our designs and products. That’s why we have incorporated familiar patterns such as, the juxtaposition of our two brand colors – red and white – into the visual design while improving user experience through audio and video identity rebranding,” continued the executive.

FilmBox channels have also expanded their selection of titles through recent multi-territory deals with major studios and distributors to include a new batch of popular Hollywood blockbusters, world cinema gems and critically-acclaimed local productions.

“We will continue to deliver on our promise to constantly improve our products and services and we are delighted to be able to share these enhancements with our viewers all around the world starting with the Czech Republic, where FilmBox has proven to be the best performing pay-movie channel for the past five consecutive months,” added Behar.

FilmBox channels have over 30 million subscribers worldwide with the majority residing in the EMEA region. FilmBox channel reaches almost all pay TV users in the Czech Republic and Slovakia and it is the most watched pay-movie channel in the Czech Republic.

The new graphics package launches in the Czech Republic and Slovakia in April and will roll-out in other territories thereafter.